What are our strengths and weaknesses? Others, including Jollibee Foods in the Philippines and Cemex in Mexico, have built on strength at home and launched international expansion strategies of their own.
Are there independent consumer organizations and publications that provide such information? Because of all those institutional voids, many multinational companies have fared poorly in developing countries. Do recruitment agencies facilitate executive mobility?
We can plot these four strategies on a matrix. Although the rhetoric has changed somewhat in the past few years, the pro-Malay policy remains in place.
Are there strong political groups that oppose the ruling party? If their assets are transferable, they may be able to become full-fledged multinationals themselves.
What are the major postrecruitment-training needs of the people that multinationals hire locally? Has the country signed free-trade agreements with other nations?
Do consumers use credit cards, or does cash dominate transactions? The company launched the concept in conjunction with a major advertising campaign and an education program intended to reach some 6, tailors.