To meet the expected surge in hybrid demand, Terashi said he is planning to increase production capacity for hybrid components mainly by adding capacity at existing plants. If they do this, the company will become the leader in this industry because no other company has used this technology already and they will keep the leadership in green car technology.
The degree of rivalry 2.
But it might be a good idea for Toyota to start investing in a new technology that would enable them to produce fully electric cars. For an interactive chart on global powertrain sales forecasts, click here tmsnrt.
Terashi said Toyota projects a surge in demand for electrified vehicles globally as regulators insist new vehicles emit substantially less carbon dioxide, and that working with Toyota would offer others a low-cost path to compliance. Trade-in scheme Government incentives to stimulate the sales of cars are spreading.
This is the solution favoured by Toyota. For German carmakers including BMW, Volkswagen and Daimler, the race to move away from fossil fuels is particularly urgent.
The company is also gearing up to drive in four additional plug-in hybrid models in the country over the next three years as part of its plans to build a portfolio of environment-friendly vehicles.